Marketing Manager

American Red Cross
Position Details
Opening Date: 
Fri, 01/18/2019
Position Summary: 
This position is a critical component of the American Red Cross regional team and infrastructure. It is responsible for carrying out marketing functions in local markets in partnership with the Humanitarian Services (HS) Marketing team to drive results. This position works to raise the visibility of the Red Cross to help communities understand how to access Red Cross services, support fundraising, Preparedness Health and Safety (PHSS) activities and enrollment. It supports the mission of the organization across all lines of service. Reporting to the Regional Communication Director, this position works in close collaboration with Humanitarian Services Marketing, to provide marketing support for fundraising, disaster cycle, SAF, biomedical services, health and safety and volunteer management staff. This position is matrixed to the Humanitarian Services Marketing Field Director specifically assigned to support the Top 10 markets. The Humanitarian Services Field Director supporting these Top 10 Markets will share goals of increased revenue and local visibility/presence, as measured by leading indicators (TAT and quality) and lagging indicators (revenue and enrollment)
Key Duties & Responsibilities: 
Responsibilities:1. Strategy:  In partnership with the Regional Communication Director and the appointed HS Field Director assigned to the Top 10 Markets, will implement a strategic plan and calendar that is aligned with national and regional marketing programs and corporate communication priorities that support service delivery and revenue generation efforts across all lines of service.  Working with HS Field Director, creates and develops strategies for promoting and selling PHSS products or services and increasing enrollment in PHSS classes.  Advises HS Marketing team on local and regional opportunities to enhance sales of PHSS products, services and increase enrollment. 2. Marketing Content:  Utilizing Brand Central and HS Marketing Field Operations Team, will support the region in the creation of marketing content (either directly or through the supervision of volunteers) and execution of marketing programs that enable them to successfully raise funds, communicate with key constituents and deliver the mission of the American Red Cross in their markets.  Utilizing Brand Central and HS Marketing Field Operations Team, will support fundraising staff in the creation of content for donors (either directly or through the supervision of volunteers) including but not limited to donor bulletins, donor certificates, invitations, etc.  Works closely with HS Marketing Field Operations Team to deliver compelling content to appropriate segments to increase revenue and enrollment based on consumer insight data.  Delivers the right content to the right audience at the right time to impact goals.3. Branding:  In partnership with the HS Field Operations Team, serves as the brand ambassador for the region, adhering at all times to Red Cross brand guidelines and holding the Red Cross brand in the highest esteem, leveraging consumer insight data and brand strength research.  Utilizes Brand Central and HS Marketing Field Operations Team to develop brand and creative content to support a variety of activities and advertising material used in external publications and media placements.  Works with HS Field Director assigned to the Top 10 Markets to enhance fundraising programs and increase revenue.4. General Marketing:  Utilizes various marketing channels to increase local visibility and engage communities in Red Cross programs, services and special events.  Identifies regional growth and visibility opportunities for the Red Cross.  In partnership with HS Marketing Field Operations Team, will coordinate resources necessary for the delivery of online and direct mail/direct response programs (CDRP).  Participates in test and learn scenarios that increase local revenue and enrollment. 5. Internal Communications:  Serves as a point of integration between the HS Marketing team and the region.  Participates in Marketing meetings, calls and trainings to remain informed on critical tactics and strategies and to keep lines of communication open.  Works closely with regional staff to enhance and develop local efforts around national campaigns and initiatives.  Provides feedback to divisional marketing leadership on successful campaign and revenue strategies as well as practices that exhibit higher than normal performance.  Works closely with CDO and development staff to develop marketing strategies for fundraising campaigns, initiatives, and events.  Collaborates with the Regional Communications Manager to develop an annual plan that integrates communications messaging with marketing channels in the market.6. Management:  Develops and sets individual and departmental team performance goals and manages/drives change.  Finds and implements ways to improve or increase the quality and production for the work directed.  Manages and leads assigned staff and volunteers.  Supervises and delegates responsibilities to marketing volunteers.
Education, Knowledge, Skills & Abilities: 
Education:  Bachelor’s degree required. Experience:  Minimum 5 years marketing experience required.  Direct Marketing experience required.  Brand & Digital Marketing experience a plus. Account Management experience desirable. A working knowledge across a broad spectrum of marketing functions is required, including Brand and Creative Marketing, Direct Mail and e-Mail Marketing, web-based services and mobile applications.  Experience with marketing during major national and international disasters preferred. Must be comfortable using MAP/Convio, Brand Central, website updating tools and other marketing tools.    Management Experience:  Minimum 3 years staff management experience.  Demonstrated ability to work effectively and persuasively with HS Marketing partners and regional leadership. Skills and Abilities:  Outstanding communication skills (oral and written) required.  Strong teamwork and collaboration required. Other: Demonstrates strong commitment and passion for mission of American Red Cross.
More Details: 
Competencies:-Customer Focused-Strong Interpersonal Communication-Strong Written and Oral Communications-Dealing with Ambiguity/learning on the Fly-Motivating Others/Influencing-Priority Setting-Problem Solving Essential Functions/Physical Requirements:Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential.  May include sitting for long periods of time, driving a vehicle and working under challenging conditions.Work Conditions:Work is performed indoors with some potential for exposure to safety and health hazards related to emergency services relief work. May travel and participate in meetings and conferences throughout chapter jurisdiction, state and Red Cross system. Because the Red Cross is a disaster response organization, staff may be asked to be on 24-hour call during period of major disaster.
Contact Info
Contact Info: 
Forward cover letter and resume (mail or fax) to:The American Red Cross is a diverse nonprofit organization offering its employee’s professional development and growth opportunities, a competitive salary, comprehensive benefits, and a collaborative team spirit environment. To be considered for this position, please visit to apply.